Whether you’re running a brick-and-mortar business or looking
to make your
ecommerce a huge success, you need to work on your social media
presence. These days, so many people are looking online first
before making a decision about where to buy products and services.
Even for something as simple as getting an iPhone fixed, potential
customers are going to thoroughly study online reviews and check
out your Facebook and Instagram pages to learn about what sales you
might have going on. If you’re just starting a new business, then
you definitely need to up your online presence: that’s where new
customers are going to find you.
One of the most important ways to improve your online presence
is by mastering Instagram. By using these following tips, you’ll
get lots of followers, which means that you’ll eventually get
sales by engaging with them.
1 – Post Great Content Consistently
Let’s say you have a great idea for what your Instagram’s
going to look like. You’ve done your research; you know what your
competitors are doing and what kind of content your ideal customers
will enjoy and engage with. But that isn’t enough. Posting
consistently is hugely important because that allows your followers
to expect posts from you at certain times during the week. If
you’re only posting when you’ve got a huge sale or just after
you’ve started your business, you’re going to lose followers,
which means losing potential sales.
According to research by Sprout Social, the best times to post
on Instagram are Wednesday at 11 am and Friday at 10-11am, with the
safest times to post being Tuesday through Friday, 10am-3pm. If it
seems challenging to do this (especially the early mornings!) use a
scheduling app to make your life a little easier.
2 – Use Geo-Targeting and Location-Based Ads
One of the easiest ways to boost engagement on Instagram is by
geotagging anytime you post. If you’re someone who travels a
lot–you’re a digital nomad or in a touring band–then geotag
whenever you can. That will get local followers from wherever
you’re currently posting, which helps cut through a lot of the
work it takes to get their attention otherwise.
So how can a local business take advantage of Instagram
targeting options? Think of something like this.
Most local services have something to offer, and are commonly
purchased when a home owner or person is in need of something
urgent. This can be anything from home services, home care, pest
Take Moxie Services, for example, who wants to increase
visibility for pest
services in Chantilly. Since they already have an active
following on Instagram, they can start targeting their followers
(and non-followers) through the use of the Facebook Ads (Instagram)
platform. Organic reach and followings are always great, but once
you start putting some paid advertising dollars behind your
campaigns, then you will start to see some real results.
Just like all options with Facebook Ads, the same can be done
for Instagram as well. Moxie can then start targeting audiences
within their designated town, city, zip code or other local
radiuses. It would also prove useful to them to create a wide range
of ad copies and split test what works best.
Considering that more than 40 billion photos have been shared on
Instagram, this is a great way for yours to stand out among the
crowd, while also making sure your ads are only being seen by
potential customers in your area.
3 – Increase Your Follower Account Daily
Getting organic Instagram followers is all well and good,
especially if you’ve already got some traction on Instagram. But
if you’ve just started a new business or just don’t have many
followers, using a service to
buy Instagram followers can be very helpful. After all, once
you’ve got enough of a following, other users will be interested
in you because you’re already popular.
However, the one thing to remember when buying followers on any
social platform, is that they usually aren’t as active as ‘real
and organic’ followers. That is why we often recommend using a
this one, which automates the engagement process and allows for
a more natural flow of new subscribers and followers to your
With more than a billion users on Instagram, it’s not that
hard to built a following once you have the right content and tools
in place. Over 60 percent of users log into Instagram daily, so use
that opportunity to use the right tools to get their attention!
4 – Mix Up Your Content with Images and Video
Instagram’s all about posting cool pictures, right? Wrong!
This is especially true with the rising popularity of features
such as Instagram Stories, you should use video as much as you can.
In addition to this feature, you should post simple videos or even
GIFs to engage with your audience. Using live videos is also
exciting because it gives your brand a kind of authenticity
that’s necessary in today’s curated online world.
There’s a reason why there were 400 million
daily active users of Instagram Stories as of September 17,
2018, and that’s because it’s a great way to engage with
5 – Make Sure Your Bio Looks Awesome
According to Verma Farms, “Your logo, including the colors
and fonts you choose, all have an impact on how your brand is
viewed and how recognizable it is. It only takes 10 seconds for a
customer to form a first impression of a brand’s logo, so it’s
important to do all you can to make your brand visually
In the same way, your bio needs to stand out. So spruce up your
profile photo (which, by the way, can be your logo, if that works
for you), and create content in your bio that’s relatable and
told in your voice. There are opportunities to play around with
emojis and fonts, though check before doing this that it’s
something your audience will be receptive to!
Take a look at any of the top accounts and influencers
on Instagram and you will quickly find that many of them share
the same basic traits — which are commonly a great looking bio
photo, a short bio that delivers a message, content that is
high-quality and looks great, and a nice mixture of video and image
content. You will also find a custom url to their main website or a
landing page, depending on the objections of the Instagram account
These are some of the best strategies you can use to have
success on Instagram.
Whether you’re an aspiring Instagram influencer or working to
your business stand out online, these tips will get you the
followers you need!
With mobile usage on the rise and Instagram continuing to reach
more audiences and users daily, it’s no longer a question of if
or when you should start using the social platform as a branding
and marketing tool — but how.
Start implementing these tips and winning methods into your
business today, and start seeing the ROI almost immediately.
The post 5
Effective Branding and Marketing Tips for Instagram Success in
2019 appeared first on Zac
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